Richelle Payne, CEO Brand Expert, Named President of National Black Public Relations Society

For Immediate Release
Contact: Tiffany Young,

Professional Association for PR & Communication Practitioners of Color Announces New Leadership Team

March 17, 2014 – PHILADELPHIA: Richelle Payne has been named president of the National Black Public Relations Society (NBPRS), effective immediately. Payne succeeds outgoing NBPRS President Deborah Hyman, former director of global communications at Verizon.

Richelle Payne is partner and senior director of brand management at Ascendant Group (, a CEO branding firm that works with Fortune 50 executives, entrepreneurs, and major media personalities and New York Times bestselling authors. Based in Philadelphia, she is an award-winning writer with more than 24 years of experience developing and driving comprehensive PR programs.

“Richelle Payne will provide the leadership to continue the growth of NBPRS by bringing a fresh perspective on our ever-changing industry, analyzing how those changes impact PR professionals, and creating programs and partnerships that address issues specific to member needs,” said Hyman who will serve on the NBPRS Board of Directors as the Immediate Past President.

“Deborah Hyman is an insightful, inspiring leader whose expertise creating win-win partnerships has helped forge and secure relationships with some of the most recognized corporate brands. Her top priority to broaden our national footprint resulted in the formation of the New Jersey chapter and the restart of the South Florida, Los Angeles and New York chapters, for a total of 10 chapters,” said Payne.

Payne’s top priority is industry awareness and advocacy. “PR professionals engage complex audiences, convert them to long-time, loyal brand ambassadors and impact the industry in significant ways. We give voice to worthy causes, we grow companies, and help them avoid or navigate crisis,” said Payne. “When played from a place of passion and purpose, PR in this new world will not only take social media, branding and marketing to the next level, but will also elevate the people and products that are changing the world. NBPRS is a network of image makers and game-changers committed to levels of excellence and innovation that help the brands they represent maintain their competitive advantage.”

Wynona Redmond, president of Wyn-Win Communications in Chicago, will transition from Immediate Past President to the newly created President Emeritus status and advisor to the Board.

Additional board shifts and new appointments are as follows: Regina Lewis APR, chief communications officer at The Potter’s House in Dallas, will serve as executive vice president. Phyllis D. Banks, founder and president of P. Banks Communications in Los Angeles, will serve as parliamentarian. Jennifer Johnston APR, senior communications manager for Christiana Care Health System in Delaware, will serve as member-at-large, overseeing membership. Tiffany Young, public relations manager at American Public University System in Washington, D.C., will serve as member-at-large, overseeing chapter development and social media.

Continuing in their roles are: Craig T. Muckle, manager, public affairs and government relations for Safeway’s Eastern Division in Washington, D.C., as treasurer. Zing Shaw, U.S. director of diversity and inclusion at Edelman in Atlanta, as secretary; and Imara Canady with the National Center for Civil and Human Rights in Atlanta as member-at-large, overseeing PR and marketing.

For more information on NBPRS, visit
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About National Black Public Relations Society
The National Black Public Relations Society is the foremost organization for professional image-makers and strategists. We invite you to join our network of 300-plus members comprised of communications professionals in the fields of public relations, marketing, and social media. With the strength of our affiliate chapters throughout the country, NBPRS strives to nurture, enlighten and inform its membership about new technologies and techniques. Our goal is to empower practitioners and entrepreneurs to network and succeed. Visit us at, follow us on Twitter @NBPRS and on Facebook at National Black Public Relations Society.

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