Black Public Relations Society of Los Angeles and CBS Entertainment Diversity to Honor Communications Trailblazers

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Black Public Relations Society of Los Angeles and CBS Entertainment Diversity to Honor Communications Trailblazers

Rae Jones, Roz Stevenson, and Tiffany Smith-Anoa’i to Receive the Pat Tobin Pioneer Award

LOS ANGELES, CAMarch 5, 2014 –The Black Public Relations Society of Los Angeles (BPRS-LA) and CBS Entertainment Diversity group have joined forces to honor communication trailblazers with the Pat Tobin Pioneer Awards on March 6, 2014 at CBS Studios. Honorees include Rae Jones, president/CEO of Raediant Communications and executive director of Great Beginnings for Black Babies, Inc.; Roz Stevenson, president/CEO of Roz Stevenson Public Relations (retired); and Tiffany Smith-Anoa’i, vice president, entertainment diversity and communications, CBS Television. With more than 90 years of combined experience, these three powerhouse public relations practitioners are being recognized for their enduring impact on the communications industry.

The Pioneer Awards were named after co-founder of the National Black Public Relations Society (NBPRS) and PR guru, the late Pat Tobin.  An entrepreneur, master networker, and veteran communications expert, Tobin’s long list of clients included Toyota Motor Sales USA Inc., Fitzgerald’s Hotel and Casino, and award-winning filmmaker Spike Lee. Tobin and Associates was one of the premier public relations firms in the nation, and one of the few African American, female-owned PR agencies. The Pat Tobin Pioneer Awards are designed to celebrate the career achievements of African American communications professionals who continue the legacy of Pat Tobin through their tireless work and dedication to shaping a positive narrative for the global brands and clients they represent.

“BPRS-LA is committed to honoring African American communicators who have made a significant contribution to our profession, and paved a path for future generations,” said Shawn Turner, president of BPRS-LA. “Our mission is to foster diversity throughout the communications industry and it is important to take a moment to acknowledge these phenomenal women who continue to be a shining example of excellence and inspire us all.”

The Pat Tobin Pioneer Awards invited guests include an all-star line-up of communication professionals, BPRS-LA corporate sponsors and supporters from a cross-section of industries from entertainment and healthcare to non-profit, education, and more.

About Black Public Relations Society of Los Angeles

Since its founding in 1987, National Black Public Relations Society (NBPRS) has served as an advocate for African-American professionals in public relations, corporate communications, investor relations, government affairs, community relations, digital communications, and related fields. BPRS-LA focuses on professional development and connecting PR professionals throughout Southern California. We promote diversity of thought and talent, while providing support and education to help today’s professionals stay competitive in an ever-changing communications industry.  For more information, visit, or connect with us at or

About Rae Jones

Rae Jones currently serves as executive director of the 24-year old Los Angeles-based nonprofit organization, Great Beginnings for Black Babies. Rae Jones has spent the bulk of her nearly 40-year professional career bringing attention to issues impacting the African American community.  From health disparities to the disproportionate rate at which Blacks are impacted by domestic violence, autism and other developmental disorders, as well as the far-reaching and negative impact of the foster care and judicial systems.  Prior to joining Great Beginning, Jones served as director of communications to (the late) Chicago Mayor Harold Washington and public relations director for Malcolm X College in Chicago, IL, and has published hundreds of articles detailing the plight, as well as the highlights of African American life in the U.S. Under the auspices of Raedient Communications, Jones has served a variety of locally-based nonprofit organizations including the Special Needs Network Inc.; California Legislative Black Caucus Foundation; the Greater Los Angeles African American Chamber of Commerce; Jenesse Center Inc.; Excel Family Intervention Programs; Unity One Foundation Inc.; the Leimert Park Village Book Fair; and, the African Marketplace and Cultural Faire.

About Roz Stevenson

Roz Stevenson had a successful career as motion picture publicist.  She retired in 2008, however she is still sought after to serve as a consultant on motion pictures releases.  Formerly the president/CEO of Roz Stevenson Public Relations (RSPR) in Los Angeles, Stevenson has over 30 years of experience in the film industry.  RSPR specialized in motion picture publicity and promotions targeting the African-American market.  The company, which began in June 2000 with Universal Pictures as its main client, made a positive impact on the studio’s motion picture releases.  In addition, she completed successful campaigns for other studios including Sony Pictures, Screen Gems, Paramount Pictures, 20th Century Fox, New Line Cinemas, Fox Searchlight and HBO.

About Tiffany Smith-Anoa’i

With a career spanning more than two decades Tiffany N. Smith-Anoa’i has emerged as one of the most influential and valued professionals in the arena of  diversity and communications within the entertainment industry.  Currently serving as vice president, entertainment diversity and communications for CBS Television, charged with the development and execution of communications strategies for diversity initiatives and programs throughout the entire corporation, she is an acting liaison working with national multi-ethnic media coalitions, creative executives and casting directors from the CBS Network & Studio to insure diverse talent is represented both in front of and behind the camera.


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